This global series of staged medical scenarios was produced across fully operational hospitals, test environments, and advanced R&D centres throughout Europe, India, and the United States. Designed to showcase Philips’ cutting-edge Imaging Systems, the campaign materials supported B2B marketing efforts across a diverse range of products and features.

Shot on location at hospital sites across Europe, India, and the U.S., as well as Philips R&D centres in the Netherlands and India.

Han Lans Productions led the creative execution in collaboration with international partners across Germany, the UK, Sweden, and India. Together, we handled casting, logistics, and full-service production — including the direction of on-site video teams — to deliver premium, narrative-driven content for a global healthcare audience.